Business Branding for Solopreneurs: Part 1 What is Branding?

If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While I can’t disagree with these, one of the most import cornerstones of any highly successful business is branding. However, this…

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Entrepreneur with TOO Much To Do? You Need these Social Media Tools

As I talk to other entrepreneurs, one of the biggest problems many of them face is they don’t have the time to do everything they need to do. As a result, there is always something falling through the cracks. Often one of those items is social media marketing. If you…

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How to Write Effective Product Descriptions

Having a great product/service just isn’t enough when it comes to selling online.  You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, to make your offer…

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