10 Tips for Building an Engaged List [Infographic]

Instead of focusing on growing the number of subscribers as quickly as possible, focus on building an engaged list. A small list that is actively engaged with your content will convert much better than a large, uninterested list. This infographic will show you have tactics for building an engaged list.…

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Applying Emotional Marketing Strategies to Your Business

Last week, I wrote about the role of emotions in content marketing. If you missed that post, read it here. There was a lot of interest in that article and many readers told me they wanted more. You wanted more examples and ideas of how you can apply these strategies…

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How Often Should You E-Mail Your List?

One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish there was a simple, straight-forward answer, but the best I can do is tell you that it depends. For everyone…

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