Why You Need to Use Psychology in your Service Business
One absolute essential for any entrepreneur, in any business, is to understand both human psychology, as well as the psychology of the consumer. That’s the “what makes them tic” part…
9 Metrics to Determine your Social Media Marketing ROI (Part 2)
My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a…
9 Metrics to Determine your Social Media Marketing ROI
Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business,…
Ready to start your business? Determine the Credentials You’ll Need
Do you have to acquire a list of credentials as long as your arm in order to start your own profitable business? Of course not. But exactly which credentials, degrees,…
Do You Have What It Takes to be an Entrepreneur?
Conducting business via the internet has become a popular choice in recent years. The advantages to a fledging entrepreneur are huge. Here are a few: Many online businesses are low-cost…
Business Branding for Solopreneurs: How to Increase the Reach of your Brand and Grow your Business
This is part 5 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3. Read Part 4.) Let’s…
Business Branding for Solopreneurs: Part 4 How to Build your Brand and Make it Stand Out
This is part 4 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3.) Let’s look in part…
Business Branding for Solopreneurs: Part 3 Branding Challenges
In the first and second part of this blog series, we looked at what branding is and why it’s important to solopreneur. (Read Part 1. Read Part 2.) Let’s look in…
Business Branding for Solopreneurs: Part 2 Why is Branding Important?
In the first part of this blog series, we looked at what branding is, its roll in client acquisition and a smidgen of why its’ important for you, the solopreneur.…
Business Branding for Solopreneurs: Part 1 What is Branding?
If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While…
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