Organic reach on social media has steadily declined over the last few years until it seems almost impossible to reach your audience without paying to play. This highlights the problem of relying on social media for all your marketing. You don’t 'own the real estate'. This means you don’t have…
Is growing your audience a struggle? Nearly anyone who runs an online business would say “getting more traffic to my site, social media posts and events” is in their top five. You need traffic to build a list, make sales and fill your programs. So the big question is, where do you…
If there’s one thing many bloggers do wrong, it’s not giving their readers anything to do at the end of the blog post. Put yourself in the shoes of your readers. You read a great article, get to the end and there’s no call to action. What do you do?…