This week on Top Tips Tuesday, I’m sharing my tips to make your Email Marketing rock. 1. Create customer-centric emails that are personalized and to one person only. Personalized emails deliver 6x higher transaction rates. – Experian Do you hate to get email addressed as “Dear Customer,” “Dear Reader” or just…
Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great success, but it hasn’t been center stage since social media came through the door. Marketers have dusted off the adage,…
Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead - only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com. “Email marketing is not dead. If you’re not using it, you’re losing.” Gary Vaynerchuk.…