I recently asked a group of entrepreneurs, “As a small business or solopreneur who's not using content marketing, what is your reason?” The answers were intriguing, read on to see if you have the same questions. Question: I’m not sure what “content marketing” is. If you are new to promoting…
If you’re starting your online business, you’re probably studying the thought leaders in your industry. This is a great way to learn from the best and discover what works and what you shouldn’t waste your valuable time doing. However, you should beware that mimicking the gurus can be detrimental…
Are you a busy entrepreneur or small business owner who is overwhelmed by social media marketing? When you reach out to colleagues asking how they get it all done, many times outsourcing is the answer. However, entrepreneurs typically find it difficult to delegate any part of their business. As I…