Your Email List is your Greatest Content Marketing Asset
Most people have heard the popular meme “Content is King.” It has been used widely since Bill Gates first coined it in 1996 and you probably agree as does much of the online marketing world. But how do you maximize your content marketing efforts?
Here are a few tips to help you do just that:
Focus on building your list and you’ll create a valuable asset to tap into in the future. (Click to Tweet)
It’s all about results. Quality content will go a long way in converting your readers into customers. (Click to Tweet)
You are not a superman (or woman)! Employ the help of guest writers, ghost writers, and private label content. (Click to Tweet)
Work smarter not harder. Spend less time working and more time strategizing. That’s where the money is.
Focus on Building an Email List
Your key to a successful online business is knowing where to spend your time for maximum results. It’s worth repeating –
It doesn’t matter how much people are singing praises for social media, blogging and other more modern ways of communicating…there is one key asset to your online business that you never want to forget about. And yes, it’s your mailing list.
Of course, all those other activities you do – like blogging, distributing content and networking are important to your online business and they are what helps build your list. But just having a list isn’t enough. You’ve got to maximize that resource as well.
You know all there is to know about building your list, but what are you going to do with it? Well, you’re going to build a relationship with your readers and give them great advice. This will get them coming back over and over again. So you’re going to deliver AWESOME products to them too.
Here are a few tips that will help you make the most of your list.
Keep in regular touch.
But don’t knock yourself out when you don’t have something to share. You want your readers to remember you and readily open your email, so email them when you have something interesting and useful to tell or sell them.
Speak directly to your audience.
Get to know their pain points and what they are looking for. Understand their dreams and their pains, so you can deliver what they want when they want. Write to them as if you’re writing a letter to a friend who needs your help. Be sincere. Be real.
Give information, but also give regular and relevant offers.
If your goal is to sell a product, put your focus on it in that particular email. And better yet, be informative when you sell. The products you sell and recommend should enhance your readers lives, help them achieve their goals and/or solve their problems — your promotions can do the same.
Limit the number of links you include in an email.
If you want them to really click a particular link, make that the only link in your email to increase click-throughs. If you have a newsletter with a few different topics or sections, make sure to mention the most important part at the beginning of the email. As interesting as we hope to be to our readers, their attention spans wane and they are not likely to read through the entire email.
Whatever you do, be prepared to evolve with your market’s ever-changing needs. As your list grows…you will gain new insights, know what works and what doesn’t. Be in tune with your audience, tap into that, and adjust where necessary. Your list will become a valuable a resource.