It’s Not Just a “List” – They Are Your Readers
Maybe you’ve heard it at a networking event, webinar, or in your Facebook group. It goes something like this:
“My list is 500.”
“My list is not responsive.”
“How do I convert my list?”
We all need to make a concerted effort to stop talking about our “List”. They aren’t a thing or a business asset. They are a group of real people and they are your readers and subscribers. If you treat them right, they can help you make a comfortable living from the emails you send to them.
Stop Preaching To the Masses
Personalized emails deliver 6x higher transaction rates. – Experian
Start by looking at the emails you’ve sent in the past. Are you “preaching to the masses”, writing to your entire list as a whole? Put yourself in the shoes of your readers. While they probably know that they are part of a list of subscribers, they don’t think of themselves as part of that list. They are individuals.
With the technology of auto responders it’s easy to forget that at the end of the day, we’re dealing with people at the other end of that list of subscribers. Instead of preaching to them all, start writing your emails as if you’re sending a personal message to just one person.
Get To Know Your Subscribers
Don’t just own a list of newbie bloggers or parents of troubled pre-teens. Instead, get to know your subscribers. Hang out in forums and Facebook groups where they meet, interact with them on your social media accounts, your blog and one-on-one via email. Spending a little time each week interacting directly with individual subscribers can get you a lot of important knowledge. The better you get to know your target market, the easier it will become to create content for them and find products that are a good fit and an easy sell. Yes, you heard me right, treating your readers well and taking the time to get to know them, will benefit you as well.
For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor
Provide Them with Value
Last but not least, make sure you provide your readers with good value. Take your time and do a good job when you write a blog post for them, put together a free short report, or share some tips in your emails. It’s even more important to focus on value when you’re selling them something. It doesn’t matter if you’ve created the product yourself or if you’re an affiliate for someone else.
Be protective of your readers and the relationship you’ve built with them. Make sure every single offer you sent their way is a good value and something that’s helpful to the majority of your subscribers. This will ensure that your list of subscribers stays loyal and profitable for the long run.
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Are you ready to dig deeper and learn more about nourishing your subscribers? Download my free special report, Provide Quality Content to Increase the Value of Your Mailing List now.
