Blogging / Content Marketing / Internet Marketing

How to Give Away Quality Content Without Giving Away the Store

Joe has been blogging as part of his marketing strategy for the last ten years. Publishing high-quality content on a consistent schedule has helped establish his credibility, create a steady stream of leads and grow his business. One question he hears frequently is “With all the detailed information you freely…

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September 10, 2016
Content Marketing / Internet Marketing

Understanding Lead Generation and Inbound Marketing

Understanding the lead lifecycle, lead generation and ‘lead scoring’ is one of the best things you can possibly do for your business if you want to increase your turnover, revenue and profits while also increasing the brand loyalty and trust your  business receives. The problem is that too many people…

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August 17, 2016
Blogging / Content Marketing

Don’t Waste Time! Distribution is Key to Content Marketing Success

What do you think of when I say “content.” Several things may come to your mind are blogs, newsletters, white papers and e-books. Did you know it also includes the actual text of your website? It can be said that content is king. Oh wait, it is said and quite often.…

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July 30, 2016