Most people have heard the popular meme “Content is King.” It has been used widely since Bill Gates first coined it in 1996 and you probably agree as does much of the online marketing world. But how do you maximize your content marketing efforts? Here are a few tips to…
“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they even bother reading the content that they produce.” (Source: Forbes) Your content needs personality. We buy from people and companies we like. And we like companies because they…
Different types of content help create credibility and trigger purchases or opt-ins. We buy and want to do business with people and companies we consider reliable and credible experts. In addition to providing value in your content, you can use different tactics to strengthen your credibility and thus increase…