The way we promote our businesses has transformed dramatically in the past decade. Gone are the days when traditional advertising was the only strategy to attract customers. Today, content marketing…
What Value-Based Content Can You Share This Month? The keyword here is value. Your aim is to create share-worthy content that helps your future customers. Take a look back at…
Month-specific content is an essential component of your Social Media Calendar. Evergreen content is always great to have, but at least some of your social media content needs to be…
Focusing on specific themes each month for your social media marketing is a great way to create effective content to give your business a competitive edge. Understanding your marketing goals…
After you identify your target market (more on that here), it’s time to provide a solution to their problem(s). How do you know what their problems are? Quite simply,…
The key to creating profitable content is to know WHO you’re creating this content for. Before you market, you need to know who you’re selling to. When you're…
One term you are starting to hear more of in the world of online business is Repurposing. It’s really not new though - I’ve been talking and writing about it…
How often do you create content? Do you have a regular set schedule for content creation or do you just wing it and hope somebody likes it? Where do you…
If you’ve been blogging awhile you have a significant catalog of posts. They may still get a bit of traffic and there’s a lot of good information hidden in those…
Content is an investment. You spend a lot of time planning, researching, and writing it. It makes good business sense to maximize your investment by repurposing and reusing it. This…