3 Ways to Drastically Increase Your Email Open Rates
It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t…
How to Choose a Mailing List Provider & What to Avoid
A few weeks ago I published a post titled, Mailing List Management: Starting at the Beginning, which explained that choosing an email marketing service should not be your first step…
Answers: WHAT Should I Send My List?
Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward…
The Power of Automated Follow-Ups and List Segmentation
As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and…
Mailing List Management: Starting at the Beginning
What is the first questions that comes to your mind when you start thinking about mailing lists? The topic of creating a list was recently discussed in one of my…
8 Tips to Building a High Converting Email Marketing Program (or revising your old one)
When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was…
Top Tips Tuesday: Email Marketing
This week on Top Tips Tuesday, I’m sharing my tips to make your Email Marketing rock. 1. Create customer-centric emails that are personalized and to one person only. Personalized emails…
7 Tips for Increasing Your Newsletter Subscriptions
Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great…
Email Marketing: Dead or Alive?
Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead - only email considered “noise on the line,” boring email and spam. What is alive and well is…
It’s Not Just a “List” – They Are Your Readers
Maybe you’ve heard it at a networking event, webinar, or in your Facebook group. It goes something like this: “My list is 500.” “My list is not responsive.” “How…