Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy. A…
Have you ever created an online course? Have you thought about it or do you have an idea on the back burner for quite some time now? Or, maybe you've built one before and now you're getting an itch to start something new? Online courses can be very profitable and…
The key to creating profitable content is to know WHO you’re creating this content for. Before you market, you need to know who you’re selling to. When you're blogging, you need to know who your readers are. Any content that you put out, whether online or offline, needs to…