Take a trip back to the last conference you attended. Picture yourself sitting in a crowded room with other professionals. As the speaker is introduced, which type of presentation are you most attracted to? A speaker who delivers his presentation standing in front of the room talking? A presentation with…
Mike, a sales coach, came to me frustrated and ready to throw in the towel on content and social media marketing. He told me he had been consistently posting his blogs and staying active on three of the leading social media platforms. He posted high-quality content but was not getting…
My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social media marketing. I discussed the first…