Part of your marketing effort is sharing your philosophy and coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to…
A question I hear frequently is, ”Which social media site should I concentrate on?” My answer, “It depends.” It’s really not a simple question to answer. Before you make the decision, you have to do some internal investigation. Here are some questions to help you decide. Where does your target…
After you identify your target market (more on that here), it’s time to provide a solution to their problem(s). How do you know what their problems are? Quite simply, observe what is spoken about (or complained about) online. Watch what happens in the relevant groups you belong to on…