A friend and I were talking about the need to use relationship marketing or, in other words, build a relationship with your website visitors and social media audience. As a business coach, she often has to explain the need for relationship building to her clients. This was her observation: "…
I believe most entrepreneurs realize having a presence on social media is a necessity and, on some level, engage in social media marketing. However, what many people don’t realize is it's not a quick avenue to massive website traffic and doesn’t result in an immediate return on investment (without a significant…
There are millions of people clamoring for attention on the internet. So how do you make your social media posts, blog posts or any content stand out? Of course, you must have quality content that people need but with all that being equal, visual content is one of the simplest…