Attract More Leads While Working Less

Let’s face it—if you’re running a service-based business, attracting new leads is non-negotiable. Even if your calendar is full, lead generation is what keeps your business thriving long term. These leads become your followers, your subscribers, and ultimately, your paying customers.

But what if you could bring leads in on autopilot, while you focus on other areas of your business (or take a well-deserved break)?

In this post, I’ll show you how to automate and delegate your lead generation system so it runs in the background—efficiently and consistently.

Step 1: Start with a High-Value Free Gift

To grow your email list, you need a lead magnet—something valuable that your audience gets in exchange for their email address. Think:

• A downloadable checklist or cheat sheet
• Templates or swipe files
• An eBook or guide
• Exclusive audio or video content

Ask yourself:

• What’s a quick win I can give my ideal client?
• What’s a simple problem I can help them solve right now?

Keep it short, actionable, and packed with value.

Step 2: Build a Landing Page That Converts

Your lead magnet needs a home—a landing page that captures email addresses.

Have your team set this up and make sure:

• It’s visually branded to match your business
• The messaging is clear and focused
• The sign-up form is connected to your email platform (like ActiveCampaign or ConvertKit)

No email platform yet? Take some time to compare features—some offer more automations and analytics than others.

Step 3: Automate Your Welcome Email Sequence

Once someone opts in, it’s time to start building the relationship.

Your first email should be:

• A warm welcome
• A direct link to the freebie
• Info on how to stay connected (like your Instagram or YouTube)

Then follow up with a series of 5–7 emails over the next week. These should introduce your story, your mission, and your services—while continuing to deliver value.

💡 Pro Tip: Every email should position you as the solution to the problem they’re facing.

Step 4: Use Automation to Drive Traffic to Your Landing Page

You’ve built it—now let’s make sure they come!

Here are a few ways to get leads to your landing page without working around the clock:

Facebook & Instagram Ads

Set your budget, define your target audience, and let the algorithm do the heavy lifting. Once the ad is approved, it works in the background 24/7.

Social Media Scheduling Tools

Tools like Buffer, MeetEdgar, or Later can schedule content promoting your freebie across platforms. Write the posts once, then reuse and recycle!

Evergreen Webinars

Pre-recorded webinars (also known as on-demand webinars) let leads register and watch at their convenience. They’re powerful because:

• They don’t require you to show up live
• They still feel like a personalized, value-driven experience
• They build trust and can lead directly to sales

If you already ran a successful live webinar, repurpose it! Don’t reinvent the wheel.

Step 5: Delegate the Tech & Creative Work

You do not have to do this alone.

Outsource tasks like:

• Slide deck creation – Branded templates save you time for future presentations
• Ad setup – Have your VA handle Facebook/Instagram ad creation and audience targeting
• Graphics & copywriting – Let a pro design your visuals and write click-worthy copy

Not ready to hire an expert? Ask your VA to draft the content so you only have to tweak and approve.

Step 6: Automate Your Evergreen Webinar Funnel

Once your webinar video is ready, use platforms like EverWebinar or GoToWebinar to:

• Host the webinar on-demand
• Collect email addresses
• Trigger a new email follow-up sequence after registration

Make sure your email platform integrates with your webinar software to ensure a smooth experience.

Step 7: Track Your Metrics (Without Doing It Yourself)

You don’t need to dig through analytics. Delegate tracking to your VA so you can stay focused on your zone of genius.

Have them monitor:

• Facebook ad spend & click-through rate
• Landing page conversions
• Webinar sign-ups vs. attendance
• Sales made during/after the webinar
• Email open & click rates

Then, review a simple report each week or month to see what’s working—and what needs tweaking.

Final Thoughts: Let Your Systems Work While You Rest

Imagine how much more you could create, serve, or enjoy… if your leads were rolling in while you took the afternoon off. With automation and delegation, you can make that a reality.

Lead generation doesn’t have to be a constant hustle. Set up the right systems once—and let them do the heavy lifting for you.

👉 Want more tips on automating your business, getting leads with ease, and reclaiming your time?

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