Understanding Lead Generation and Inbound Marketing

Understanding the lead lifecycle, lead generation and ‘lead scoring’ is one of the best things you can possibly do for your business if you want to increase your turnover, revenue and profits while also increasing the brand loyalty and trust your  business receives. The problem is that too many people…

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In Search of ‘Sue Perfect Client’ – Tips on choosing which social media site to use

A question I hear frequently is, ”Which social media site should I concentrate on?” My answer, “It depends.” It’s really not a simple question to answer. Before you make the decision, you have to do some internal investigation. Here are some questions to help you decide. Where does your target…

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Hiring a Virtual Assistant – Looking Beyond the Rate

You’ve seen the ads on Google, Facebook, Twitter, etc. ‘ Get a Virtual Assistant for $7 an hour! You may have taken it a step further and looked at a few VA websites or even talked to a few virtual assistants. Did it leave you a little confused when you…

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