Applying Emotional Marketing Strategies to Your Business

Last week, I wrote about the role of emotions in content marketing. If you missed that post, read it here. There was a lot of interest in that article and many readers told me they wanted more. You wanted more examples and ideas of how you can apply these strategies…

Comments Off on Applying Emotional Marketing Strategies to Your Business

How Often Should You E-Mail Your List?

One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish there was a simple, straight-forward answer, but the best I can do is tell you that it depends. For everyone…

Comments Off on How Often Should You E-Mail Your List?