Webinars

Planning and Promoting High Converting Webinars

Many businesses have turned to webinars during the Coronavirus pandemic to keep their business running.  While this format is familiar to some entrepreneurs, such as coaches, it is new to many and it's worthwhile to learn a few guidelines and best practices before jumping on the webinar bandwagon. Haphazardly running…

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April 19, 2020
Content Marketing / Internet Marketing

How to Use Emotional Marketing In Your Business

There's a lot of fluff on the internet but most people aren’t just searching for fluff. They want concrete facts and information that they can use to solve a problem. Give them the content they need and use emotional marketing to get them to act. Customers are not swayed by…

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April 14, 2020
Content Marketing / Internet Marketing

Relationship Marketing Is Key to Making Sales

A friend and I were talking about the need to use relationship marketing or, in other words, build a relationship with your website visitors and social media audience.  As a business coach, she often has to explain the need for relationship building to her clients. This was her observation: "…

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April 6, 2020