Is Your Content like Taylor Swift or Lena Dunham?

“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they even bother reading the content that they produce.”  (Source: Forbes) Your content needs personality. We buy from people and companies we like. And we like companies because they…

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3 Content Marketing Tips to Establish your Credibility and Trigger More Opt-ins.

  Different types of content help create credibility and trigger purchases or opt-ins. We buy and want to do business with people and companies we consider reliable and credible experts. In addition to providing value in your content, you can use different tactics to strengthen your credibility and thus increase…

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