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Guessing at what type of content to publish on Facebook is futile if you don’t know your Ideal Client Avatar. But even knowing all that data about your ideal client doesn’t fully tell you what content they are looking for. So, how do you make sure your Facebook content is…
Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? "It costs 16x more to nurture a new customer to the same level of revenue contribution as your existing, loyal customers." (Francis Buttle) If…