How to Be More “Shareable”
Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts.
Everyone Loves and Shares Infographics
Infographics are liked and shared on social media 3x more than other any other type of content. (NN Group)
Whether you want to know more about how to publish a newsletter, or you’re looking for ways to boost your blog traffic, you’ll find a variety of infographics to fill you in.
These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information highly understandable for any audience. Even better, your market will be happy to share (and share and share).
If you’re not artistic or don’t have the skills required to create your own, you can hire designers from Fiverr and other job sites, or use a tool such as Piktochart to quickly make infographics your audience will love.
**Pro tip: create an embeddable link for your infographic and encourage other blog owners to share it on their sites. You’ll automatically drive traffic from every site that posts your content.
Create Valuable Posts and Your Audience will Share Them
Writing a blog post and wondering just how long it should be? There have been literally mega volumes of articles written on this topic through the years. And the answers vary from as few as a couple paragraphs to several thousand words. If you want to see where your subject matter experts weigh in, just do a quick Google search.
In all of the discussion, one thing stands out:
Always provide high-quality content that is valuable to your audience.
That involves knowing your readers and what they want. Start there and when you are really clear on it, provide high-quality posts regardless of the length. Provide as much relevant information as you can on the topic and then stop.
Let Your Personality Shine for Shares
No one wants to read or share another “me too” post. Not you and not your audience.
What they do want—and what they’ll happily share with their friends and fans—is personality-driven pieces that aren’t afraid to take a stand.
That’s why small business coaches such as Brad Sugars and Jay Abraham are so popular. (Learn more about Top 10 Small Business Coaches On Social Media) You know, simply by reading their content and watching their videos, that what you see is exactly what you get. Nothing is hidden; there’s no “corporate speak” to be found.
It’s easy to form a connection with someone like that because you feel like you know them personally. And what do you do with your friend’s content? You share it, of course!
It doesn’t take much to be shareable. Just be yourself, be transparent, and be valuable. In short, just do what you’re already doing, only with a little bit more oomph!
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