How To Use Email Promotions to Increase Your Profit Potential

Email marketing is the easiest way to reach your customers, clients, and prospects. They’ve already given you permission to contact them, which is equivalent to unlocking the front door of their house and putting out the welcom mat for you. Step right in!

While providing value should always be an important consideration in all your emails, feel free to turn your emails into money makers. You have your readers’ undivided attention, NOW is the time to include a link to your latest product, your next VIP retreat, or an affiliate product from a trusted associate. 

Planning Your Email Promotions

However, rather than just spitting out products they should buy, let’s put some thought into this stage so your emails don’t sound disjointed and sporadic. Take out your calendar and plan a theme for each month of the year. With one major theme each month, you can plan your email sequences so each message flows together seamlessly. Sticking with a theme also makes choosing your promotions easier.

In addition to choosing your monthly theme, take a look at your own production dates and launch deadlines. In the weeks building up to a launch, consider writing emails to build buzz about your new product. Your call to action could be to pre-order your product or to register for a pre-sale webinar. 

Don’t forget to add affiliate products into your email marketing repertoire, provided they serve your audience. It’s perfectly acceptable to monetize your emails! You’re running a business and while giving away free advice and information is generous, that’s not what pays your bills. Prove to your readers that you have their best interests at heart and they will become loyal customers.

Pro Tip: Don’t confuse your readers with multiple offers in a single email. Stick to one offer per email so you’re not distracting your readers. Distracted readers don’t relate to your copy and don’t take action.

Think about each promotion you want to send this month and think about these questions:

• Do you have a theme for the month?
• Why does this promotion make sense to send now?
• Is this promotion related to your monthly theme?
• Does this promotion provide value for your audience?
• Will you promote this offer in one email or will you send reminders or a series of emails?
• Does the promotion fit in with the subject matter of your email?
• Are there any humorous celebrations that you can capitalize on, such as National Hamburger Day on May 28th?

In addition to providing value, your promotions need to make sense, both in the context of the email body copy and to your readers!

The holidays will soon be here and while national retailers are already rolling out holiday merchandise and have been planning holiday marketing all year, many entrepreneurs wait until November 1 or later to start thinking about Black Friday promotions.  Don’t wait! Start now by downloading the Black Friday Planning Guide: 12 Easy Steps for a Sensational Holiday Season. Follow the 12 easy steps and in November you can relax and enjoy the benefits of planning ahead!