Joe has been blogging as part of his marketing strategy for the last ten years. Publishing high-quality content on a consistent schedule has helped establish his credibility, create a steady…
Understanding the lead lifecycle, lead generation and ‘lead scoring’ is one of the best things you can possibly do for your business if you want to increase your turnover, revenue…
What do you think of when I say “content.” Several things may come to your mind are blogs, newsletters, white papers and e-books. Did you know it also includes the actual…
No matter what type of business you have, you need to publish quality content. There are people who want and need your products or service, and the goal of your…
In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using…
Maybe you’ve heard it at a networking event, webinar, or in your Facebook group. It goes something like this: “My list is 500.” “My list is not responsive.” “How…
Last week, I wrote about the role of emotions in content marketing. If you missed that post, read it here. There was a lot of interest in that article and…
You don’t have to have a big list to successfully market your business with email. There are plenty of people out there who make a steady stream of income each…
Have you ever needed a graphic to give your blog posts added interest? Tired of the same old PowerPoint templates? Do you want to create professional infographics quickly – without…
Most people have heard the popular meme “Content is King.” It has been used widely since Bill Gates first coined it in 1996 and you probably agree as does much…