Black Friday is right around the corner. Are you thinking about how to cash in on the shopping frenzy?   Will your current list be responsive to your holiday promos? If your list is full of prospects that never convert to customers, consider employing these 7 psychological triggers that have been…

Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market.   Did you know? "It costs 16x more to nurture a new customer to the same level of revenue contribution as your existing, loyal customers." (Francis Buttle) If…