How Often Should You E-Mail Your List?
One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish…
Does size matter? Don’t ditch the small list.
You don’t have to have a big list to successfully market your business with email. There are plenty of people out there who make a steady stream of income each…
The Care and Feeding of a Highly Profitable List
There are lists and then there are highly profitable lists. I’m going to assume that you’d rather have a list that generates a niche steady stream of income for you.…
Your Email List is your Greatest Content Marketing Asset
Most people have heard the popular meme “Content is King.” It has been used widely since Bill Gates first coined it in 1996 and you probably agree as does much…
Are you familiar with CAN-SPAM Act? [Infographic]
Recently, I was consulting a business owner about email marketing. Since his company had only engaged in direct marketing to date, he was not familiar with CAN-SPAM Act and the…
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