Generating excitement and anticipation for a new product, opt-in, or service can help you increase conversions. And there are a number of ways to build buzz. Any new launch or promotion you’re going to announce is worthy of a buzz-building campaign. Here are a few ideas to help you get…
Recently, I was consulting a business owner about email marketing. Since his company had only engaged in direct marketing to date, he was not familiar with CAN-SPAM Act and the consequences for his business. He couldn't understand why I kept saying, "You can't do that." LOL I'm sure there are…
Webinars are a very effective means of communicating with your audience. You can teach people almost anything during a webinar if you plan everything correctly. It’s really as good as a live in-person event, but without the added hassle of travel expenses. The audience actually doesn’t even need to get…