Branding

Business Branding for Solopreneurs: Part 1 What is Branding?

If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While I can’t disagree with these, one of the most import cornerstones of any highly successful business is branding. However, this…

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October 12, 2016
Content Marketing / Internet Marketing / Target Marketing

How to Write Effective Product Descriptions

Having a great product/service just isn’t enough when it comes to selling online.  You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, to make your offer…

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October 5, 2016
Entrepreneur / Internet Marketing

How to Write Persuasively So That You Sell Every Time

Jan is a novice entrepreneur she has been doing her homework on everything she needs to consider to start making money in her business. With most of the pieces in place, she has come to the point where her success is a matter of her ability to persuade. For Jan,…

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September 14, 2016