5 Tips to Use Storytelling to Engage your Audience
In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using…
Applying Emotional Marketing Strategies to Your Business
Last week, I wrote about the role of emotions in content marketing. If you missed that post, read it here. There was a lot of interest in that article and…
3 ways to Create Buzz and Increase Conversions
Generating excitement and anticipation for a new product, opt-in, or service can help you increase conversions. And there are a number of ways to build buzz. Any new launch or…
Are you familiar with CAN-SPAM Act? [Infographic]
Recently, I was consulting a business owner about email marketing. Since his company had only engaged in direct marketing to date, he was not familiar with CAN-SPAM Act and the…
Using Chat Effectively During Your Webinar
Webinars are a very effective means of communicating with your audience. You can teach people almost anything during a webinar if you plan everything correctly. It’s really as good as…
Content that Converts: Emotions Sell
You frequently read “Content is King” as you surf the net. Bill Gates is credited with the first utterance of the term in 1996. If you would like to read…
Discover How You Can Convert Loads of Leads with these Psychological Triggers
Is your list full of prospects but they never convert to customers? All those leads are worthless if you can’t entice them to buy. This can be extremely frustrating to…
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