After you identify your target market (more on that here), it’s time to provide a solution to their problem(s). How do you know what their problems are? Quite simply, observe what is spoken about (or complained about) online. Watch what happens in the relevant groups you belong to on…
The key to creating profitable content is to know WHO you’re creating this content for. Before you market, you need to know who you’re selling to. When you're blogging, you need to know who your readers are. Any content that you put out, whether online or offline, needs to…
A question I hear frequently is, ”Which social media site should I concentrate on?” My answer, “It depends.” It’s really not a simple question to answer. Before you make the decision, you have to do some internal investigation. Here are some questions to help you decide. Where does your target…