Why You Should Create Channel Specific Promos For Content Promotion

For every channel or platform you will use to promote your content, be sure you know what works and what doesn’t. There’s no sense in wasting your time and money creating content without knowing the best practices, especially when the object of this content promotion is to expand your reach and to engage with your audience.

Here are the best content promotion practices for the most popular channels:

Facebook loves its videos so take advantage of partaking in regular Facebook Lives (they are viewed three times more than pre-recorded videos). If live isn’t your thing, upload some pre-recorded videos directly instead of sharing a YouTube link. 
When not using video, include vivid photos from a reputable stock photo house to capture your followers’ attention. (Unsplash is my latest fav.) 
Also, keep posts short and to the point to convey your message.
Post at least twice a day if not more. 

Instagram is another visually-stimulating social media platform where eye-catching images are integral to engagement. With 400 million users, present your brand with beautiful images and videos.
Provide a balance of promotional and inspiring posts on Instagram. 
To encourage audience engagement, you can run contests, ask questions, post from unique locations, and post regularly. And don’t forget the hashtags! 

Twitter recommends being concise and sticking to one thought or message per tweet. Include a link to your website or landing page if you want to convey more information. 
Use up to 4 bold images, video, or GIFs to add personality to your tweets. 
Incorporate two relevant hashtags to each tweet and asking questions brings about natural engagement with your followers.

Pinterest is another great platform for images and infographics. Create an intriguing profile with your logo and introduction to your brand. 
Create and organize your boards that show your brand’s personality. 
Pin at least once a day so your followers will have something new from you in their feeds. Also be sure the pin leads back to somewhere useful instead of an error message. 
Use thoughtful descriptions with keywords so people will find you organically. 
Make your website pin-able with vivid photos and infographics but also visit other members and comment on their pins. Engagement goes both ways on social media.

LinkedIn caters to professionals and corporate leaders so their tolerance for spamming and posting unwanted content is much less than the other social platforms. 
Always take the genuine and personable approach when asking to connect. 
Be very selective about what you share on LinkedIn. Where a photo of your elegant lunch may be enticing on Facebook, it will reflect poorly on LinkedIn.
Lastly, beware how frequently you post to multiple groups. Sending the same article to 12 different LinkedIn groups may get your account suspended for spamming, even if your article was meant to offer value to all those group members.
For longer content, take advantage of Articles. (Click Write an article near the top of your homepage. This takes you to the publishing tool.)

Guest Blog Posts, quite simply, are informative blog posts written for someone else’s blog. You still have the byline along with an author’s bio usually appearing at the end of the post but it’s published on someone else’s blog. This blogger should be someone with experience and authority along with a large, complementary audience. 
These opportunities should be a win-win for all involved: you get your words and name in front of new eyes while the blogger gets to take a day off from creating their own content. 
Most bloggers will be very picky about the topics and what level of expertise they want from you; some may refuse to publish your post if it doesn’t meet their high standards. 
Approach your selected bloggers with a guest blogging query, follow through on the deadline and content details, and then be sure to engage anyone who comments on the blog post itself. 
In your author’s bio you can include your website link or your opt-in freebie to entice people over to your list or your website.

Your Blog Content is your prize content and should be shown to the world. 
Always prepare a Call to Action to appear at the end of your blog posts so readers know what to do next. Encourage them to sign up to your email list, follow you on social media, or sell them on the benefits of your most recent product. 
Your blog content should be valuable and help solve a problem or answer questions. 
Blog posts are also useful for reviewing products, especially if you add affiliate links throughout. 

Email Marketing is not dead! This is still the best way to gather contact information from website visitors before they leave your site. 
Popular opt-in gifts (or freebies) should be relevant and enticing to your readers. It should offer solutions to a problem in easy-to-follow detail. 
Once your reader downloads the product, your autoresponder should kick in and continue following up on a consistent basis. Keep your emails relevant and stick to one topic or one offer per email, unless you’re writing a monthly newsletter which will have multiple topics.