The Best Systems and Tools to be Productive and Efficient in Your Business
I have worked with entrepreneurs in many fields over the past 12 years. What I have found most often is not only are they trying to do it all themselves,…
3 Ways to Avoid Plagiarizing When Repurposing Content
According to Dictionary.com, the definition of plagiarism is “an act or instance of using or closely imitating the language and thoughts of another author without authorization and the representation of…
4 Ways to Get Content to Your Audience
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the…
What you can learn about building a dream team from Henry Ford
During WW1 Henry Ford sued a Chicago newspaper for libeling him when they called him “an ignorant pacifist.” At the ensuing trial, the defense lawyers grilled with Mr. Ford with…
Are You Engaging the People on Your Email List?
“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box…
Why You Should Create Channel Specific Promos For Content Promotion
For every channel or platform you will use to promote your content, be sure you know what works and what doesn't. There’s no sense in wasting your time and money…
Know where your audience hangs out
No matter how awesome your content is, if you're sharing it on LinkedIn and your market spends all their time on Instagram, you won't get any traction. But first things…
Your Credibility and Expertise is the Key to a Growing Business
Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you…
When You Need to Outsource in Your Business
“You are not rich enough to be cheap.” This is one of my favorite quotes. It’s also something many entrepreneurs need to pay attention to. Why? It sums up why…
How to Use Emotional Marketing In Your Business
People are savvy these days when it comes to the Internet. They aren’t just searching for fluff, but concrete facts and information that they can use. Content is king and…