5 Ways to Offer Your Irresistible Opt-in on Instagram and Watch Your Subscriber Numbers Soar
Instagram launched in 2010 and is now one of the top 4 social media platforms.* The good news is there are almost as many ways to direct people to your mailing list right from your IG page as there are cute photos to scroll through. You can use your IG profile, IG stories and even IG stories highlights to add subscribers with your opt-in offer.
Try these five ways to add your opt-in on Instagram.
Option #1: Change your “link in bio” to your freebie URL.
Your link in bio is the clickable URL that visitors click on to learn more about you from your Instagram profile. This link can easily be customized to link to your opt-in freebie or webinar landing page. I recommend Linktree to create this.
Option #2: Create a post and/or Story all about your opt-in freebie.
You should have a beautiful product graphic for your freebie so start sharing that with the world! With your Story, utilize the Swipe Up feature to send them to your landing page. With a regular post, connect with your audience so they want to find your link in bio to sign up. You’ve worked hard on this opt-in offer; don’t be afraid to share it.
Option #3: Consider alternative ways to get people on your list from Instagram.
Keep talking up your free offer but instead of relying only on your link in bio, try asking your followers to DM their email address so you can manually add them to your list. Your virtual assistant can easily monitor your account and add them as the requests come in.
Option #4: Create lead ads for Instagram.
In case you didn’t know, Facebook owns Instagram so you can utilize the lead ads process in the same way for Facebook. First, create your Facebook business page AND an Instagram business profile. When you have both, login to the Facebook Ads Manager and create your lead ads.
Option #5: Go Live on Instagram with your Opt-In offer
Much like Facebook Lives, Instagram allows you to chat with your audience live with a simple click of a button. Talk up your freebie offer. Encourage engagement with your viewers. Announce your Lives in advance to build buzz and direct them to your freebie or link in bio quickly.
The key is to let your creativity soar and have fun! Check your analytics on a regular basis, stick with what works and ditch the methods that don’t yield results.
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*Instagram’s exact rank depends on the source. Statista has it at #4 behind Facebook, YouTube and What’sApp.