Four Highly Effective Ways to Get Tons of New Subscribers from Facebook
Social media is an obvious–and easy–way to add new subscribers to your list. Facebook’s business page actually offers quite a few easy-yet-effective ways to grow your subscriber count. Try these four tips to nap new subscribers today.
(Note: We all know Facebook changes things frequently! Some of the options may not be available. If you are having any problems, a quick google search usually provides an update.)
Option #1: Add an Opt-in to your Business Page.
What better way to attract attention than to set your Cover Art with a photo of your free offer linked to the product’s opt-in page! Check out your email provider’s integrations capabilities as each provider will have different instructions for integrating with Facebook.
Option #2: Create a Facebook Lead Ad to Entice Subscribers.
Lead ads are set up similarly to other ads that redirect to a landing page; however, when your prospect clicks your ad, a pre-populated form appears, making it very simple to enter their email without ever leaving the Facebook platform. Go to your Facebook Ads Manager to begin creating your ad but choose Lead Generation as your objective.
Option #3: Add your Opt-in to the Tabs Section.
Go to your Facebook page and click the Settings tab. Next, click the Templates and Tabs link in the left margin and choose your template; the Services template will work for most coaches. After that, you can choose which tabs to incorporate on your page. After you have chosen your Tabs, go back to your page and click the individual tab link in the left margin. Here is where you can customize your offers and redirect visitors back to your subscription or webinar landing pages. Your subscription opt-in can be a one-time change but if you’re offering live webinars, be sure to update those whenever you have a new one to promote. You can find the latest complete instructions from Facebook here.
Note: As a part of Facebook’s newest security updates, they are no longer allowing any business pages with less than 2,000 likes to install tabs that may contain “custom HTML”
Option #4: Edit your Call To Action Button
Switch your call to action to redirect to your freebie’s landing page. Again, use a strong phrase to catch people’s attention instead of just “Subscribe.”
When you hover over your button, a dropdown box will appear, giving you choices to edit or test the button. Make your changes and then test the button to be sure it works.
So many business owners don’t use all of Facebook’s options to get their name – and their freebie offer – out to the masses. Implement all these options for your best results; better yet, ask your virtual assistant to make these changes while you focus on your business growth.
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