Recently, I was consulting a business owner about email marketing. Since his company had only engaged in direct marketing to date, he was not familiar with CAN-SPAM Act and the consequences for his business. He couldn't understand why I kept saying, "You can't do that." LOL I'm sure there are…
“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they even bother reading the content that they produce.” (Source: Forbes) Your content needs personality. We buy from people and companies we like. And we like companies because they…
Different types of content help create credibility and trigger purchases or opt-ins. We buy and want to do business with people and companies we consider reliable and credible experts. In addition to providing value in your content, you can use different tactics to strengthen your credibility and thus increase…