70% of the U.S. population has at least one social networking profile. (Statistica) Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed. The most…
Conversion Rate: The percentage of visitors who take the desired action. (Source) In order to measure the conversion rate of your blog posts, your readers must take action. Each post must include a Call to Action that invites, encourages, or motivates your reader to take the next step with your business.…
Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way lecture, but a means of…