5 Tips to Use Storytelling to Engage your Audience
In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using…
How to Link Your Social Media Profiles to your Website – And Why You Need to Do It.
Have you ever seen the Staples commercial with the “easy” button? Buttons are quite helpful. This is how you want your audience to feel about your website and social media…
It’s Not Just a “List” – They Are Your Readers
Maybe you’ve heard it at a networking event, webinar, or in your Facebook group. It goes something like this: “My list is 500.” “My list is not responsive.” “How…
10 Tips for Building an Engaged List [Infographic]
Instead of focusing on growing the number of subscribers as quickly as possible, focus on building an engaged list. A small list that is actively engaged with your content will…
Applying Emotional Marketing Strategies to Your Business
Last week, I wrote about the role of emotions in content marketing. If you missed that post, read it here. There was a lot of interest in that article and…
Does size matter? Don’t ditch the small list.
You don’t have to have a big list to successfully market your business with email. There are plenty of people out there who make a steady stream of income each…
How to use Emotional Marketing to Reach your Audience
People are savvy these days when it comes to the Internet. They aren’t just searching for fluff, but concrete facts and information that they can use. No matter what you’ve…
The Care and Feeding of a Highly Profitable List
There are lists and then there are highly profitable lists. I’m going to assume that you’d rather have a list that generates a niche steady stream of income for you.…
3 ways to Create Buzz and Increase Conversions
Generating excitement and anticipation for a new product, opt-in, or service can help you increase conversions. And there are a number of ways to build buzz. Any new launch or…
Create Your Own Designer Quality Visual Content Today
Have you ever needed a graphic to give your blog posts added interest? Tired of the same old PowerPoint templates? Do you want to create professional infographics quickly – without…