FAQ: How can I get my Audience to Interact with my Content?
Mike, a sales coach, came to me frustrated and ready to throw in the towel on content and social media marketing. He told me he had been consistently posting his…
How to Write Effective Product Descriptions
Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the…
Is Publishing Quality Content Enough? No. Entrepreneurs Need a Monetization Plan
When it comes to content creation, many entrepreneurs just get stuck in publishing mode. We keep publishing content because it’s supposed to help us grow our businesses. You can grow…
How to Give Away Quality Content Without Giving Away the Store
Joe has been blogging as part of his marketing strategy for the last ten years. Publishing high-quality content on a consistent schedule has helped establish his credibility, create a steady…
The Content Marketing Cycle: What you need to know.
If you do a search on the web for “content marketing cycle” you’ll likely get several definitions. But essentially, it’s the entire cycle from start to finish involving content from…
Understanding Lead Generation and Inbound Marketing
Understanding the lead lifecycle, lead generation and ‘lead scoring’ is one of the best things you can possibly do for your business if you want to increase your turnover, revenue…
In Search of ‘Sue Perfect Client’ – Tips on choosing which social media site to use
A question I hear frequently is, ”Which social media site should I concentrate on?” My answer, “It depends.” It’s really not a simple question to answer. Before you make the…
Don’t just Wish your Conversion Rate was Higher! Do Something About It!
Meet Jolene. She is an online business woman like many entrepreneurs. Jolene has thrown herself wholeheartedly into using content marketing to promote her business. She blogs regularly and has a…
Don’t Waste Time! Distribution is Key to Content Marketing Success
What do you think of when I say “content.” Several things may come to your mind are blogs, newsletters, white papers and e-books. Did you know it also includes the actual…
Quality Content Doesn't Have To Be Hard
No matter what type of business you have, you need to publish quality content. There are people who want and need your products or service, and the goal of your…