Just as with every aspect of your business, your coaching programs should offer several levels of commitment, from free to high-end VIP days or mastermind retreats. Doing so helps new potential clients move from “getting to know you” to “raving fan” more easily, and helps ensure you always have a…
Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value? You…
Every piece of content has a job to do, whether it's selling your hot new coaching program or encouraging people to join your mailing list. It pays to have a plan, rather than just waiting for inspiration to strike. Start with Creating a Content Inventory List This is a great…