Top Tips Tuesday: 10 Online Customer Service Mistakes
Making customer service mistakes can be detrimental to the long-term success of your business. If you want to provide excellent customer service, you need to know the types of customer…
Why Small Businesses and Entrepreneurs Aren’t Using Content Marketing
I recently asked a group of entrepreneurs, “As a small business or solopreneur who's not using content marketing, what is your reason?” The answers were intriguing, read on to see…
Content Marketing – it’s more than just words.
Take a trip back to the last conference you attended. Picture yourself sitting in a crowded room with other professionals. As the speaker is introduced, which type of presentation are…
5 Factors to Determine if Your Service Business is Marketable
When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. At its core, the purpose of this is to answer the basic questions: Who…
Why You Need to Use Psychology in your Service Business
One absolute essential for any entrepreneur, in any business, is to understand both human psychology, as well as the psychology of the consumer. That’s the “what makes them tic” part…
Business Branding for Solopreneurs: How to Increase the Reach of your Brand and Grow your Business
This is part 5 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3. Read Part 4.) Let’s…
Business Branding for Solopreneurs: Part 4 How to Build your Brand and Make it Stand Out
This is part 4 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3.) Let’s look in part…
Business Branding for Solopreneurs: Part 1 What is Branding?
If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While…
How to Write Effective Product Descriptions
Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the…
How to Write Persuasively So That You Sell Every Time
Jan is a novice entrepreneur she has been doing her homework on everything she needs to consider to start making money in her business. With most of the pieces in…