I recently asked a group of entrepreneurs, “As a small business or solopreneur who's not using content marketing, what is your reason?” The answers were intriguing, read on to see…
Take a trip back to the last conference you attended. Picture yourself sitting in a crowded room with other professionals. As the speaker is introduced, which type of presentation are…
When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. At its core, the purpose of this is to answer the basic questions: Who…
One absolute essential for any entrepreneur, in any business, is to understand both human psychology, as well as the psychology of the consumer. That’s the “what makes them tic” part…
This is part 5 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3. Read Part 4.) Let’s…
This is part 4 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3.) Let’s look in part…
If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While…
Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the…
Jan is a novice entrepreneur she has been doing her homework on everything she needs to consider to start making money in her business. With most of the pieces in…
When you are an entrepreneur it is imperative that you have the systems and tools to make your marketing tasks easier. However, there are so many marketing tools available to…