Does size matter? Don’t ditch the small list.
You don’t have to have a big list to successfully market your business with email. There are plenty of people out there who make a steady stream of income each…
How to use Emotional Marketing to Reach your Audience
People are savvy these days when it comes to the Internet. They aren’t just searching for fluff, but concrete facts and information that they can use. No matter what you’ve…
The Care and Feeding of a Highly Profitable List
There are lists and then there are highly profitable lists. I’m going to assume that you’d rather have a list that generates a niche steady stream of income for you.…
3 ways to Create Buzz and Increase Conversions
Generating excitement and anticipation for a new product, opt-in, or service can help you increase conversions. And there are a number of ways to build buzz. Any new launch or…
Create Your Own Designer Quality Visual Content Today
Have you ever needed a graphic to give your blog posts added interest? Tired of the same old PowerPoint templates? Do you want to create professional infographics quickly – without…
Your Email List is your Greatest Content Marketing Asset
Most people have heard the popular meme “Content is King.” It has been used widely since Bill Gates first coined it in 1996 and you probably agree as does much…
How Important is Communcation to your Business Success?
Every aspect of your business relies on your communication. This includes: Your business plan sales copy e-mails website phone calls your marketing plan And, even more importantly, your customers. How…
Customer Satisfaction: Essential to your Online Business
No matter what your business, providing customer service is essential to building your reputation. Entrepreneurs sometimes overlook the importance of customer service. People don’t like feeling as if they are just…
Are you familiar with CAN-SPAM Act? [Infographic]
Recently, I was consulting a business owner about email marketing. Since his company had only engaged in direct marketing to date, he was not familiar with CAN-SPAM Act and the…
Is Your Content like Taylor Swift or Lena Dunham?
“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they even bother reading the content that they produce.”…