Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy. One…
Many people dream of working for themselves, being their own boss, having the freedom to only take on clients and projects they love and working virtually. When I started my business 15 years ago working virtually was pretty rare but the pandemic has changed that. It's resulted in more people…
Every piece of content has a job to do, whether it's selling your hot new program or encouraging people to join your mailing list. It pays to have a content plan, rather than just waiting for inspiration to strike. Start with Creating a Content Inventory List Review all the content…