People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic and consistent in how you present yourself. What is authenticity? Other than being…
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy. One…
Many people dream of working for themselves, being their own boss, having the freedom to only take on clients and projects they love and working virtually. When I started my business 15 years ago working virtually was pretty rare but the pandemic has changed that. It's resulted in more people…