Authenticity and Consistency Are Key Ingredients to an Effective Brand
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust…
How You Can Use Tripwires to Build Your List and Increase Sales
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have…
3 Tips to Build a Sustainable Business and Life You’ll Love
Many people dream of working for themselves, being their own boss, having the freedom to only take on clients and projects they love and working virtually. When I started my…
4 Steps To Create a Strategic Content Plan
Every piece of content has a job to do, whether it's selling your hot new program or encouraging people to join your mailing list. It pays to have a content…
3 Smart Business Investments You’re Probably Not Making
I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way.…
Are You Guilty of These 4 Common Business Killing Mistakes? How To Fix Them Now
“If you fail to plan, you plan to fail.” ~ Benjamin Franklin There are a myriad of moving parts in a business to attend to so it’s no wonder that…
3 Strategies To Run Your Business Efficiently and Stress Free
Who doesn’t love automation? Shopping carts and membership sites automate your sales and content delivery. Email autoresponders automate relationship building. And calendar apps automate your schedule, putting an end to…
Why Trying to Be a Jack (or Jill) of All Things Can Crush Your Business
Are you trying to learn everything about everything in an effort to save money? Sure, it’s tough to admit you need help but if you continue being everything to everyone,…
How To Fix the 3 Most Common Mistakes New Entrepreneurs Make
Are you leaving money on the table? This is a common mistake of new entrepreneurs. Good business coaches are able to look at a company objectively, ask pertinent questions, and…
11 Easy Ways to Improve Your Reach on Social Media
Social media marketing keeps getting harder and organic reach is hard to achieve. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get…