Your Credibility and Expertise is the Key to a Growing Business
Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you…
How to Use Emotional Marketing In Your Business
People are savvy these days when it comes to the Internet. They aren’t just searching for fluff, but concrete facts and information that they can use. Content is king and…
How To Use TripWire Marketing For Sales
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have…
Tips to Create a Profitable Online Course
Have you ever created an online course? Have you thought about it or do you have an idea on the back burner for quite some time now? Or, maybe you've…
How To Create Profitable Content: The First Step
The key to creating profitable content is to know WHO you’re creating this content for. Before you market, you need to know who you’re selling to. When you're…
4 Business-Killing Mistakes You’re Making Every Day & How to Fix Them
“If you fail to plan, you plan to fail.” ~ Benjamin Franklin There are a myriad of moving parts in a business to attend to so it’s no wonder that…
Stop! This Will Change How You Do Social Media
(I wrote this article in 2016 and it has been one of my most popular. So, I decided it was a good time to review and update it.) Most business…
Answers: WHAT Should I Send My List?
Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward…
The Power of Automated Follow-Ups and List Segmentation
As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and…
Mailing List Management: Starting at the Beginning
What is the first questions that comes to your mind when you start thinking about mailing lists? The topic of creating a list was recently discussed in one of my…