Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? "It costs 16x more to nurture a new customer to the same level of revenue contribution as your existing, loyal customers." (Francis Buttle) If…
The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and down-sells. (For more information check out Forbe's article, A Beginner's Guide to Upselling and Cross-selling.) But what about…
A well-thought-out sales system to handle sales, follow-ups, and even customer support automatically is a necessity to build a profitable business. At its most basic, your sales system must contain: Your funnel. This begins with discovery (the top of the funnel) and continues through low-cost products and services, right down to…