Branding / Coaching / Entrepreneur / Internet Marketing / Online Reputation Management / relationship marketing / Reputation Management / Target Marketing

4 Ways to Develop Your Personal Brand & Connect with Your Target Audience

Does your brand live up to expectations? When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set…

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March 3, 2021
Reputation Management

Top 8 Tips for Managing Your Online Reputation

Have you ever thought about your online reputation and that of your business? One of the primary goals of content marketing (and all its components) is to build your credibility and reputation. Here are my best tips for managing your professional reputation. Never underestimate how effective word-of-mouth marketing is.  Word-of-mouth…

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June 13, 2019
Blogging / Content Marketing / Email marketing

Storytelling: Discover How to Use it for Maximum Credibility

“Storytelling will topple other marketing silos, emerging as the ultimate audience-reaching tactic. Existing marketing silos will fall apart as content, data and technology emerge as the only way for brands to reach consumers through storytelling.” ~Michael Brenner - prediction in blog post: 2015 marketing trends and predictions His prediction was…

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February 3, 2016