Don’t Waste Time! Distribution is Key to Content Marketing Success
What do you think of when I say “content.” Several things may come to your mind are blogs, newsletters, white papers and e-books. Did you know it also includes the actual…
Quality Content Doesn't Have To Be Hard
No matter what type of business you have, you need to publish quality content. There are people who want and need your products or service, and the goal of your…
FAQ: What is the best business software for my company?
One of the most frequently asked questions I hear from entrepreneurs I work with is, "What software do I need to manage my online business?" There are hundreds of solutions…
5 Tips to Use Storytelling to Engage your Audience
In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using…
How to Link Your Social Media Profiles to your Website – And Why You Need to Do It.
Have you ever seen the Staples commercial with the “easy” button? Buttons are quite helpful. This is how you want your audience to feel about your website and social media…
It’s Not Just a “List” – They Are Your Readers
Maybe you’ve heard it at a networking event, webinar, or in your Facebook group. It goes something like this: “My list is 500.” “My list is not responsive.” “How…
10 Tips for Building an Engaged List [Infographic]
Instead of focusing on growing the number of subscribers as quickly as possible, focus on building an engaged list. A small list that is actively engaged with your content will…
Applying Emotional Marketing Strategies to Your Business
Last week, I wrote about the role of emotions in content marketing. If you missed that post, read it here. There was a lot of interest in that article and…
How Often Should You E-Mail Your List?
One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish…
Use an FAQ page to Establish or Solidify your Reputation as a Thought Leader.
Have you ever had a simple question but didn’t know where to find the answers? Most people do a Google search for the information they need. This will probably get…