Know where your audience hangs out
No matter how awesome your content is, if you're sharing it on LinkedIn and your market spends all their time on Instagram, you won't get any traction. But first things…
Your Credibility and Expertise is the Key to a Growing Business
Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you…
How to Use Emotional Marketing In Your Business
People are savvy these days when it comes to the Internet. They aren’t just searching for fluff, but concrete facts and information that they can use. Content is king and…
4 Ways to Promote Your Content
Once you’ve published your content, it’s time to market it to the masses. Yes, organic search engine results are wonderful and you’ve optimized to take advantage of that avenue but…
Use Relationship Marketing to Take Your Business to New Heights
Most entrepreneurs have embraced the concept of content marketing and its necessity in growing their business. If you market online you are familiar, at least on a basic level, with…
Optimizing Your Content With Smart Keyword Practices
When you create your content, it always needs to be strategic so that your content can be found on the web through the search engines. Keywords are those words people…
How To Use TripWire Marketing For Sales
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have…
9 Fundamentals You Need for a High Converting Website
Your website is your storefront. In many cases, it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one…
How To Create Profitable Content: The First Step
The key to creating profitable content is to know WHO you’re creating this content for. Before you market, you need to know who you’re selling to. When you're…
4 Calls To Action for Your Blog that Work
One thing many bloggers do wrong is not giving their readers anything to do at the end of the blog post. Put yourself in their shoes for a minute. You…